AI Citation Monitoring & Reporting
AI visibility moves weekly. You can't manage what you only check once a year.
AI visibility is genuinely volatile
AEO is not 'set it and forget it.' Citation behavior across AI engines is genuinely volatile — a source's share of citations can swing dramatically in weeks on a model provider's internal decision, with no notice. And each engine sources answers differently, so a firm can look well-positioned in one and be invisible in another.
We continuously track how — and whether — your firm is cited across ChatGPT, Perplexity, Gemini, and Google AI Overviews for the queries that matter to your practice; separate retrieval (being read) from citation (being credited); watch where competitors are named instead of you; and deliver plain-English reports that turn movement into a specific to-do list. This is the measurable feedback loop that makes everything else improvable.
AI citation patterns can change in two weeks
ChatGPT's Reddit citation share collapsed from roughly 60% of prompt responses to around 10% in two weeks in mid-September 2025 — attributed to an internal effort to avoid over-citing certain sites.
Optimizing for one engine ignores the others
Each engine cites differently — ChatGPT skews to Wikipedia and Reddit, Perplexity to LinkedIn and G2, Google AI Mode to other sources entirely — and industry consensus is now that 'annual audits are obsolete; quarterly is the floor.'
Being read is not the same as being credited
Retrieval and citation are two separate funnels with separate rules — a page can be read constantly and credited almost never — so they must be measured as two different columns.
A citation carries measurable downstream value
Brands cited inside Google's AI Overviews have been measured earning about 35% more organic clicks than non-cited brands on the same results page.
Answers to the questions firms ask first.
- What do the reports actually show? +
- Whether each major AI engine names your firm for your key client questions, where competitors appear instead, retrieval-vs-citation trends, and a prioritized action list.
- How often do you report? +
- On a recurring cadence (the industry floor is now quarterly; we track more frequently), because AI visibility shifts week to week.
- Why track multiple engines? +
- Each engine sources answers from different places. Being cited in ChatGPT says nothing about Perplexity or Google AI Mode.
- Can you prove the work is paying off? +
- We show the citation and visibility trend over time. We report movement honestly — including when an engine-wide shift moves things we don't control.
- Does a citation actually matter if people don't click? +
- Yes — cited brands see measurably higher downstream clicks and carry the recommendation into the prospect's next search.
See exactly how your firm appears in AI answers today.
The free AI Visibility Audit is the same first step every Sirianni engagement begins with. No obligation, no spam — real findings, in your jurisdiction.