Your next client is searching for you right now.
On Google, on Maps, and increasingly inside AI. Is your firm the answer, or is your competitor?
What would 10-15 incoming calls per day mean to your law firm?
● Built by attorneys, for attorneys.
- At the Bar
- 27yrs
- Vertical
- Law
- Measured in
- Results
An average of 6 calls a day from our LSA strategy alone
Not counting organic Google, Maps, or AI search
Avg inbound calls / day
06 calls a day
every day
Long Island · New York City metro · measured click to call
It started with one law firm. Thomas A. Sirianni, Esq.
Sirianni Digital didn't begin as a marketing agency. It began with a lawyer.
Thomas A. Sirianni, Esq. has practiced law in New York for 27 years, building his name in foreclosure, real estate, and landlord-tenant work the old-fashioned way.
Then the way people find a lawyer started to change. The clients who once found him through referrals and Google were now asking ChatGPT, and AI had no idea he existed.
So they rebuilt it. The firm's original website turned out to be invisible to AI crawlers, so it came down and went back up server-rendered from the ground up. Then the Google Business Profile, the legal directories, and attorney-authored answers to the questions real clients actually ask. His son handles the technology and the AI. Thomas brings the law and the credibility other attorneys actually trust.
Then the phone started ringing. Over 28 days in July 2026, the firm logged 56 inbound calls from 36 locations across Long Island and the New York City metro. Every one is measured, from the click to the call.
It worked well enough that other attorneys started asking how. That's the whole company in one sentence: a father who knows what it takes to earn an attorney's trust, and a son who knows exactly how AI decides which lawyers to recommend.
They proved it on their own firm first. Now they do it for yours.
Anthony Sirianni
Founder · Strategy · Technical AEO
I started Sirianni Digital after watching how quickly AI changed the way people find a lawyer. I have personally put over 1,000 hours into studying what AI engines look for when they recommend law firms specifically. Not businesses in general. Law firms.
I own the technical foundation of the work: schema, entity consistency, crawlability, and the measurement system that tracks citations across ChatGPT, Perplexity, Gemini, and Google AI Overviews. I also build the part most agencies skip, which is what happens after the citation. Phone clicks and form submissions are tracked back to their source, so the reporting shows calls, not impressions.
The system was built and proven on my father’s New York practice before it was ever sold to anyone else. Every tactic gets run on our own firm first. If it does not work there, it does not reach a client.
- 1,000+
- Hours studying AI recommendation behavior
- Law firms only
- A single vertical, by design
- Proven in-house first
- Tested on our own firm before yours
A peer, not a vendor.
Most legal marketing fails because it is written and run by people who have never sat across from a client, never billed an hour, and never had to answer to a state bar. The result is generic vocabulary, brittle promises, and work that ignores the constraints attorneys actually operate under.
We are attorneys talking to attorneys. We respect the intelligence and the skepticism of the room, and we lead with proof, not adjectives.
Attorneys, talking to attorneys
Anchored by Thomas A. Sirianni, Esq., a New York attorney with 27 years at the bar. We understand your practice, your clients, and your ethics rules.
AEO is all we do
Not a generalist SEO shop that bolted an AI buzzword onto its homepage. AI Engine Optimization is the entire practice.
Built for law firms only
We work in a single vertical: practice areas, legal buyer behavior, and bar advertising compliance. Never an afterthought.
Proven on our own firm first
We built the system on our founding attorney's New York practice. After the work was done, the firm began getting several calls a day coming directly from the internet and AI search engines.
Our entire process, simplified.
- 01
Free AI Visibility Audit
We spend a few hours building an in-depth presentation of where your firm stands in AI's eyes. We test how the major AI models respond when potential clients search for a firm like yours, pinpoint exactly what's helping and hurting your visibility, and score your overall online presence out of 100.
- 02
AEO Foundation
We spend the entire first month at full speed to stop the bleeding: fixing your schema, publishing authoritative attorney-authored content, cleaning up crawlability, and building consistent, optimized directory profiles across every site AI relies on, from Avvo and Justia to FindLaw and beyond.
- 03
Ongoing Visibility
Visibility isn't a one-time fix. Every month a licensed attorney drafts your legal content, blogs, Q&A answers, and authority pieces, and we place it where AI pulls from most, your site, Avvo, Quora, Reddit, and the directories, then track where your firm shows up across the major AI engines. You choose your level of control: approve every piece before it posts, or let us run it on autopilot while you sit back and take the calls.
Find out what AI says about your firm. Free.
We'll run the queries your clients are running, show you who's being cited, and tell you the single biggest reason it isn't you yet.
What firms ask us before they start
Still have questions?
Request a Free Visibility Audit