Get named by AI before your competitors do.

AI is asked over 5 billion questions a day.

Over 100 million are legal questions. When they ask for a lawyer, is AI naming your firm, or your competitor?

This is the biggest gap in marketing today, and we went all in on closing it. We've studied how AI engines search and build their answers, so your firm shows up everywhere AI looks, positioned to win the client. 

  Built by attorneys, for attorneys.

At the Bar
27yrs
Vertical
Lawonly
Focus
AEO
№ 001 · Live Demo
Live · Inbound from AI search
№ 001

% phone call increase, founding firm

0%+1400% YTD

Direct from ChatGPT, Perplexity, Gemini, and Google AI Overviews.

JanDec

Recent inbound

  • Nassau County, NY

    via ChatGPT · Foreclosure

    now
  • Hempstead, NY

    via Perplexity · Landlord-Tenant

    7m ago
  • Garden City, NY

    via Google AI · Real Estate

    19m ago
Our Story

It started with one law firm. Thomas A. Sirianni, Esq.

Sirianni Digital didn't begin as a marketing agency. It began with a lawyer.

Thomas A. Sirianni, Esq. has practiced law in New York for 27 years, building his name in foreclosure, real estate, and landlord-tenant work the old-fashioned way.

Then the way people find a lawyer started to change. The clients who once found him through referrals and Google were now asking ChatGPT, and AI had no idea he existed.

So they fixed it. His son handles the technology and the AI; Thomas brings the law and the credibility other attorneys actually trust. Together, they rebuilt the firm's entire online presence from the ground up until the AI engines started naming him the way they always should have.

It worked so well that other attorneys started asking how. That's the whole company in one sentence: a father who knows what it takes to earn an attorney's trust, and a son who knows exactly how AI decides which lawyers to recommend.

They proved it on their own firm first. Now they do it for yours.

Team

The father and son behind the company.

Thomas A. Sirianni, Esq.

Thomas A. Sirianni, Esq.

Founding Attorney · 27 years at the NY bar

A practicing New York attorney based in Nassau County, Long Island. Tom's practice covers foreclosure defense, real estate, landlord-tenant matters, and firearms / Second Amendment law. He is the reason Sirianni Digital speaks the language of the bar.

Anthony Sirianni

Anthony Sirianni

Strategy · Operations · Technical AEO

Anthony has personally put over 1,000 hours into studying what AI looks for when it recommends law firms specifically. He owns the technical foundation of schema, entity consistency, crawlability, and the measurement system that tracks citations across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Thesis

A peer, not a vendor.

Most legal marketing fails because it is written and run by people who have never sat across from a client, never billed an hour, and never had to answer to a state bar. The result is generic vocabulary, brittle promises, and work that ignores the constraints attorneys actually operate under.

We are attorneys talking to attorneys. We respect the intelligence and the skepticism of the room, and we lead with proof, not adjectives.

Why Us

A peer relationship, not a vendor pitch.

  • Attorneys, talking to attorneys

    Anchored by Thomas A. Sirianni, Esq., a New York attorney with 27 years at the bar. We understand your practice, your clients, and your ethics rules.

  • AEO is all we do

    Not a generalist SEO shop that bolted an AI buzzword onto its homepage. AI Engine Optimization is the entire practice.

  • Built for law firms only

    We work in a single vertical: practice areas, legal buyer behavior, and bar advertising compliance. Never an afterthought.

  • Proven on our own firm first

    We built the system on our founding attorney's New York practice. After the work was done, the firm began getting several calls a day coming directly from the internet and AI search engines.

How It Works

Our entire process, simplified.

  1. 01

    Free AI Visibility Audit

    We spend a few hours building an in-depth presentation of where your firm stands in AI's eyes. We test how the major AI models respond when potential clients search for a firm like yours, pinpoint exactly what's helping and hurting your visibility, and score your overall online presence out of 100.

  2. 02

    AEO Foundation

    We spend the entire first month at full speed to stop the bleeding: fixing your schema, publishing authoritative attorney-authored content, cleaning up crawlability, and building consistent, optimized directory profiles across every site AI relies on, from Avvo and Justia to FindLaw and beyond.

  3. 03

    Ongoing Visibility

    Visibility isn't a one-time fix. Every month a licensed attorney drafts your legal content, blogs, Q&A answers, and authority pieces, and we place it where AI pulls from most, your site, Avvo, Quora, Reddit, and the directories, then track where your firm shows up across the major AI engines. You choose your level of control: approve every piece before it posts, or let us run it on autopilot while you sit back and take the calls.

No long-term contract to start Audit delivered in plain English Built around your practice areas
Free Audit

Find out what AI says about your firm. Free.

We'll run the queries your clients are running, show you who's being cited, and tell you the single biggest reason it isn't you yet.

Questions, answered

What firms ask us before they start

SEO gets your website ranked on a page of Google results. AEO, Answer Engine Optimization, gets your firm named inside the actual answer when someone asks ChatGPT, Gemini, Perplexity, or Google's AI Overviews to recommend a lawyer. That difference matters, because AI usually gives one name, not ten links, and right now most firms aren't that name. We make sure yours is.

Still have questions?

Request a Free Visibility Audit