AI Visibility Audit for Law Firms
See exactly how — and whether — AI assistants describe and recommend your firm right now.
A scored, plain-English diagnostic of how ChatGPT, Perplexity, Gemini, and Google's AI Overviews describe — or fail to describe — your firm to prospective clients today.
A scored diagnostic of how AI assistants describe your firm — out of 100.
A growing share of people no longer start at Google's ten blue links — they ask an AI assistant. The AI Visibility Audit is a scored diagnostic, out of 100, that tests how your firm actually appears when prospective clients ask ChatGPT, Perplexity, Gemini, and Google's AI Overviews questions like "who's the best foreclosure defense attorney near me" or "what do I do if I'm being evicted in Nassau County."
We run the same queries a real client would, capture what each engine says about you — or about your competitors instead of you — and identify the specific reasons you are or aren't being surfaced: missing entity signals, thin or marketing-heavy content, inconsistent directory data, a weak Google Business Profile, or pages AI crawlers can't read.
You get a prioritized fix list, not just a score. The audit is the entry point to everything else we do, for a simple reason: you can't fix visibility you can't see.
AI assistants are operating at search-engine scale — and your firm is either in the answer or it isn't.
AI assistants are no longer a side channel. They are how a meaningful share of your future clients form their first impression of every law firm in your market — including yours.
Being absent from those answers is not neutral. It is a competitor's name being spoken to your prospect in your place, before either of you ever knew the conversation happened.
If the AI recommends a competitor, the prospect googles that competitor — and you were never in the conversation.
Roughly one in five people researching an attorney now use ChatGPT, and almost all of them check Google afterward. The Google session looks normal in your analytics. The conversation that decided which firm to research never shows up there at all.
That is what makes AI visibility so dangerous to ignore: the firms losing it have no signal in their own dashboards that it is happening.
Getting read by the AI is not the same as getting credited in front of the user.
Even when an AI engine retrieves your page, that does not mean your firm gets named in the answer the user actually sees. In one large-scale analysis, only about 15% of retrieved pages survived into the final answer the user read.
Our audit measures both: are the engines reaching your pages at all, and when they do, are they actually quoting and naming your firm to the person asking the question?
A single-platform check tells you almost nothing about your real AI visibility.
ChatGPT, Claude, Gemini, and Perplexity each source answers differently — different crawlers, different ranking signals, different appetite for citations. A firm cited by Perplexity is often invisible inside Google's AI Overviews, and vice versa.
The audit runs your queries across all of them, so the score reflects how your firm shows up in the AI ecosystem your clients are actually using — not in one engine that happens to like you.
The few prospects who arrive via an AI recommendation arrive pre-sold.
Traffic referred from ChatGPT has been measured converting at roughly 16%, versus around 1.8% for Google organic — nearly 9× higher. The total volume is still small today, but the intent is unusually strong: by the time the prospect clicks through, the AI has already vouched for you.
Capturing that channel early — while most firms in your market are still ignoring it — is disproportionately valuable.
Answers to the questions firms ask first.
- What exactly do I get from the audit? +
- A 100-point AI visibility score, side-by-side screenshots of how each major AI engine answers real client questions about your practice areas, a list of where your competitors appear instead of you, and a prioritized, plain-English fix list.
- Is the audit really free? +
- Yes. It's how we start every relationship. There's no obligation to continue.
- How is this different from a regular SEO audit? +
- Traditional SEO audits look at Google rankings. This looks at whether AI assistants actually name and recommend your firm — a separate funnel with separate rules.
- How long does it take? +
- Most audits are delivered as a short presentation within a few business days.
- Will the score change over time? +
- Yes. AI citation behavior shifts constantly, which is exactly why the audit is a starting baseline, not a one-time verdict.
See exactly how your firm appears in AI answers today.
The free AI Visibility Audit is the same first step every Sirianni engagement begins with. No obligation, no spam — real findings, in your jurisdiction.