Attorney-Authored Legal Content
Content written by a real, licensed attorney — the kind AI engines actually cite, and the kind that keeps you compliant.
Why law-firm content fails in the AI era
There are two reasons law-firm content fails in the AI era. First, unauthorized practice of law (UPL) rules mean legal answers must come from a licensed attorney, not a marketer or a generic AI draft. Second, AI engines have learned to skip pages that open with sales language and reward pages that state the actual legal rule, cite official sources, and include specific numbers and jurisdictions.
Our content is authored by a practicing New York attorney (Thomas A. Sirianni, Esq.) in his own statute-dense, jurisdiction-specific voice, then structured for answer-engine extraction. The result reads like genuine first-hand expertise — because it is — which is precisely the signal AI models and Google's E-E-A-T framework reward.
We turn the real questions clients ask into evergreen, citable answers on the firm's owned domain.
Lead with the law, not the pitch
A January 2026 commentary in the Harvard Journal of Law & Technology reviewed 50 law firm websites: pages that stated the legal rule in the first two sentences got cited; pages that opened with 'Facing a DUI? You need an experienced attorney' got skipped — even when the accurate information appeared further down.
Real legal substance beats keyword stuffing
A Princeton study found that citing official sources and adding specific numbers improved AI visibility by 30–40%, while repeating the same keyword phrase throughout a page actually hurt it.
A named attorney beats a faceless byline
When ChatGPT cites LinkedIn, it points to personal profiles 47% of the time versus company pages 21% — AI favors first-person practitioner voices over corporate branding.
FAQPage content earns more AI citations
FAQPage-structured content has been associated with roughly a 30% lift in AI citation rates on average.
Genuine content quality is the mechanism
Independent analysis is blunt about the mechanism: AI visibility is earned through genuine content quality, original substance, topical authority, and credible sourcing — not formatting tricks.
Answers to the questions firms ask first.
- Who actually writes the content? +
- A licensed, practicing New York attorney authors every legal answer in his own voice. We handle the AEO structuring and editing around it.
- Why does the author matter? +
- Both UPL rules and AI/Google's expertise signals reward content from a real, credentialed practitioner. A marketer-written legal post is both a compliance risk and a weaker citation candidate.
- Will this read like AI-generated filler? +
- No. AI-generated 'tells' undermine E-E-A-T scoring. Our content is statute-dense and jurisdiction-specific because it comes from someone who practices the law.
- Is the content compliant with attorney advertising rules? +
- It's written to respect NY Rules 7.1 and 7.3. Final compliance responsibility on your own domain remains with your firm, and we build to that standard.
- How is topic selection decided? +
- We source the real questions prospective clients ask (from legal Q&A platforms and your own intake), then turn the strongest ones into evergreen, owned-domain answers.
See exactly how your firm appears in AI answers today.
The free AI Visibility Audit is the same first step every Sirianni engagement begins with. No obligation, no spam — real findings, in your jurisdiction.