Questions law firms ask before they start
Frequently asked questions
What firms ask us before they start
- What's the difference between AEO and regular SEO? +
- SEO gets your website ranked on a page of Google results. AEO, Answer Engine Optimization, gets your firm named inside the actual answer when someone asks ChatGPT, Gemini, Perplexity, or Google's AI Overviews to recommend a lawyer. That difference matters, because AI usually gives one name, not ten links, and right now most firms aren't that name. We make sure yours is.
- Who actually writes the content, and is it compliant? +
- We draft your legal content, blogs, Q&A answers and authority pieces in your voice, grounded in your jurisdiction and practice areas and structured for AI answer engines. You, the licensed attorney whose name is on it, review and approve every piece before it is published. Nothing goes live under your name without your sign-off. Your name, bar admission and credentials are the authorship signal AI engines and Google look for. We build around bar advertising rules, and your firm retains final responsibility for legal accuracy and compliance.
- How long until I see results? +
- The first 30 days are foundation work, fixing the technical and content problems that keep AI from seeing you clearly. Real visibility builds over the following weeks and months as your content and citations compound, because AI rewards consistent, authoritative presence over time. We're honest about this: it's a compounding asset, not an overnight switch, and how fast it moves depends on where your firm is starting.
- What does it cost? +
- Every firm starts from a different place, so we scope and price after our first call. There is no one-time foundation fee: just an ongoing monthly retainer to keep you visible and growing. You'll see exact numbers before you commit to anything.
- How much of my time will this take? +
- We handle the strategy, drafting, directories and tracking. You review each piece for legal accuracy and compliance and approve it before publication under your name. Nothing goes live without your sign-off. You handle the new calls.
- Is the audit really free, and is there a catch? +
- It's genuinely free, with no obligation. We test how the major AI engines respond when someone searches for a firm like yours, show you exactly where you're being named and where competitors are taking your place, and score your overall presence out of 100. If you want our help fixing it, great. If not, you keep the audit.
- Can you remove my suspension from Google? +
- No. Court records and disciplinary decisions are public and we can't delete them. We push them down by getting stronger, accurate results to rank above them.